About Us

I'm a small time custom lure builder located in Ottawa,IL. I've been building custom tackle for 15 years for myself and have been on a deep dive into balsa crankbait building for the last 5 years. In the winter of 2023 I decided to throw my hat into the ring at an outdoor show to share my creations with the public. I really enjoyed the experience and meeting with folks from all walks of the outdoors. So this website is my central location where you will be able to purchase my lures. This is an evolving project of mine and I look forward to building and building tools to help folks catch more fish. Offerings will change and increase as time goes on and something will be available for outdoors folks in search of all species.